About
Live Nation today unveiled Leader Bank will become the new name-in-title
sponsor of Boston’s premier outdoor amphitheater located on the waterfront
in the city’s Seaport neighborhood. Bostonians are eager to get back to
live music shows at the newly named Leader Bank Pavilion, which is slated
to open later this year promising unforgettable experiences at the region’s
iconic landmark situated in the middle of Boston’s arts and culture scene.
“Leader Bank is excited to announce our agreement with Live Nation to be
the naming rights partner for one of the most iconic music venues in
Boston,” said Leader Bank President Jay Tuli. “This is an exciting time for
Leader Bank, as we grow our business and strive to become a household name.
We hope that our Leader Bank Pavilion partnership provides our clients with
unique access to shows and experiences and helps introduce the Leader Bank
brand to future clients.”
“Dedication to the local community is of the utmost importance to us and
few embody that sentiment quite like Leader Bank,” said Don Law, President
of Live Nation New England. “We are thrilled to have a partner like Leader
Bank whose reputation is synonymous with community as we write the iconic
Pavilion’s next chapter, a venue which has been an integral part of the
fabric of Boston’s now bustling Seaport since 1994.”
Leader Bank is also launching a social media contest on Facebook and
Instagram. Music fans who “like” and “tag a friend” on the Leader Bank
Facebook and/or Instagram channels will be entered into a raffle to win a
VIP package for four (4) people to a mutually agreeable show at the Leader
Bank Pavilion. All details for this contest can be found on www.LeaderBank.com
.
Beyond the contest, Leader Bank customers will now have other unique
opportunities for VIP experiences at the Leader Bank Pavilion moving
forward. The bank will also have various activations at the venue where
music fans will interact with the Leader Bank brand.
Leader Bank Pavilion is one of Boston’s most popular outdoor amphitheaters
and has hosted some of the city’s most memorable concerts. Situated on
Boston Harbor and adjacent to Boston Fish Pier (Fish Pier), Leader Bank
Pavilion is the city’s premiere outdoor summer concert. With a seating
capacity of 5,000, the site is also one of the largest in the area. The
concert destination’s top of the line sound system, spectacular lighting
capabilities and cool harbor breezes make for a truly unforgettable
experience. Some of the most notable acts to perform in recent years
include Billie Eilish, Sting, Kacey Musgraves, John Legend, Beck and many
more.
About Leader Bank
Founded in 2002, Leader Bank is a Massachusetts-based entrepreneurial
financial institution that approaches banking differently. The core tenets
of Leader Bank include customer service, exemplary products, and innovation
to meet the needs of its clients. Leader Bank’s best-in-class staff has
been at the forefront of supporting the bank’s rapid growth and
customer-oriented solutions, as the bank has continued to expand its
commercial and retail products and solutions over the last two decades.
Leader Bank is a committed corporate citizen and prides itself on
partnering with and supporting philanthropic organizations. More
information on Leader Bank can be found at www.LeaderBank.com
.
About Live Nation Entertainment
Live Nation Entertainment (NYSE:
LYV
) is the world's leading live entertainment company comprised of global
market leaders: Ticketmaster, Live Nation Concerts, and Live Nation
Sponsorship. For additional information, visit
www.
livenationentertainment.com
.
